INFORMATION TECHNOLOGY, INTERNET, AND MARKETING
نویسندگان
چکیده
منابع مشابه
Relationship between Work Ethics and Information and Communication Technology (ICT) with Development of Electronic Marketing
Background: The development of information and communication technology in various sectors of electronic economy, such as electronic marketing, has led to significant changes in attitudes and methods of service delivery that needs to address ethical issues in order to expand it; Therefore, the purpose of the research is to investigate the relationship between work ethics and Information and...
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The use of the Internet has increased in recent years remarkably. Companies employ the World Wide Web (WWW) to gather, disseminate and interchange information with actual and potential customers, and then Internet Technology seems to be served and applied as a strategic tool and affects strategies and practices of a firm such as Porter's competitive strategies. Many research findings confirm an...
متن کاملPersonal Information Privacy and Internet Technology
Personal information privacy is arguably the most important issue facing the growth and prosperity of the Internet, especially of e-commerce. Protecting personal information privacy has ignited a debate that pits privacy advocates against technology growth enthusiasts. This paper explores personal information privacy on the Internet in terms of the technological challenges to personal informati...
متن کاملGeographic information systems as a marketing information system technology
Marketing information systems (MKIS) are decision support systems targeted at marketing-specific decisions. One of the most widely disseminated MKIS models divides the marketing decision universe into four domains and links these domains to each other and to other marketing activities. Unfortunately, there is little guidance on the construction of specific MKIS targeted at problems in these dom...
متن کاملMarketing and the Internet:
This paper reviews the research to-date on how the Internet is impacting marketing. It focuses mainly on academic research published in US journals, but includes selected material from other sources. It covers internet adoption and usage; online purchasing behavior; internet advertising; internet economics and pricing; channels and intermediaries and online marketing strategy. The final section...
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ژورنال
عنوان ژورنال: International Journal of Electronic Commerce Studies
سال: 2013
ISSN: 2073-9729
DOI: 10.7903/ijecs.1116